Local SEO Ranking Formula: 3 Guaranteed Steps to Dominate Your Business On Google 1st Page Fast

Local SEO Strategy For Business

Getting your business SEO (search engine optimization) done the right way can get your local business the maximum visibility it deserves to attract quality customers to your business online.

Local SEO Strategy For Business

In today’s article, I am going to share with you the 3 simple SUPER ACTIVE steps to get your local business on the first position of search engines online even without being an SEO expert.

And if you’ll follow this post line by line to the end, you will also discover one POWERFUL tool that speeds up the whole process for you and by applying all the steps here, you are on your way to attract “ready to buy” customers or clients to your business easily when searched for on local search queries and maps online.

The 3 steps comprise of:

  1. The Google My Business Page listing & Optimization.
  2. Correct Website Optimization and Enhancement.
  3. Result Tracking, Updating, and Adjustment.

These above steps get you to create a well optimized Google My Business page for your business listing online, local citation auditing (and updating), getting ranked for top local business search queries and tracking of work done over time.

Ready:

1. Get Free Business Listing on Google

This makes it possible to get your business or service to appear when people are searching for your business or related businesses like yours on Google Search or Maps.

And by creating and updating your listing, you can stand out, and get new customers into your business every day.

To get your free business listing. You have to signup or login with your Gmail address on “Google My Business” website and fill in your business information, select the right category, add pictures, website URL, correct business hours, attributes, insight, post, etc… about your business.

Don’t skip any field here.

Signing up is totally free, and it only takes a few minutes to get started. Signup here…

Or alternatively, copy out this link: https://www.google.com/business

To Optimize Your Business Listing…

Remember to verify & confirm your listing. In order to perfectly optimize your business listing, it is crucial to complete your business profile to improve your local search ranking and attract new customers to your business.

Once your business listing has been verified, you can start taking advantage of its benefits by constantly optimizing and updating your business info with relevant information at all times.

To manage your business listing after verification.

Log into your Dashboard here: https://business.google.com/manage/

PRO Tip 1: I repeat, try as much as possible to regularly check if your business information is correct and updated especially if you have more than one business or same business having different locations.

SEMrush Listing Management Tool does it better for you with their listing management tool.

Local SEO Strategy For Business:

PRO Tip 2: Make sure your business profile and description (your business citations) can also be found on quality and high authority business directory websites pointing back to your own website (very important local search ranking factor). Read more on Google webmaster guidelines.

2. Optimize Your Website for Local Search

After your business listings in step 1 are in order, the next step is to optimize your website for local search queries by making some changes to your website so that it will appear higher in search engine results pages (SERPS).

If you don’t have a website yet, use this 3 easy steps here to set-up your own WordPress website or you can use IYDigitals professional web design services (recommended)

Why Optimizing Your Website for Local Search?

By optimizing your website for local search, you can take good advantage of search engines’ local intent for maximum visibility of your business within the search results which show a list of businesses that provide a service or product within the local area of such user.

And this is because search engines use location-based data (IP addresses & Geolocation) to provide a better user experience. For instance, when you search for “Makeup Artist”, you get a selection of results that are close by automatically based on your location.

For a business to dominate in Google My Business result, there are 3 major local ranking factors stated by Google which influences website position. And they are:

  1. Relevance
  2. Distance
  3. And Prominence

Relevance – How well does your business listing correspond to what someone is searching for online. Your listing must be well optimized in order to get your business seen by the right user via the search results.

Distance – How far each potential search result is from the location of your business. Google calculates the distance based on what they know about your business location and the searcher.

Prominence – How widely known is your business. Google judge this based on the information they got about your business from across the web (via articles, links, and directories).

Basically, to rank in local SERPs, your website should be highly relevant to the search queries, searcher’s location and it should have authority both online and offline.

However, when going after local ranks, never forget about the general SEO fundamentals: website auditing (website’s health), optimized content, and quality backlinks.

By combining local SEO with your search marketing strategy and utilizing the required elements together you can dominate the top three spots in Google local search in no time.

Here below are necessary important steps that you should take to optimize your website for local search.

Remember, you can use this 3 simple easy steps here to set-up your own WordPress business website in case you don’t have one for your business yet.

Step 1. Ensure Your Website is Healthy

This is the very first thing you must do. You need to perform a website audit to know the problem and fix site issues, some of which are particularly serious for local websites. And your major attention should be on the following: Crawlability, Website Speed, Images, Internal & External Links, Duplicate Content(s), Site Security issues).

And if you are looking for a great ninja tool that could hand all of these for you, I suggest you try SEMrush Site Audit.

It has the power to perform up to 120+ checks on your website’s health at a go, locate the problem and profer solutions as well. You can check it out here.

Local SEO Strategy For Business:

Step 2. Optimizing Both The On-page & Off-page Elements

You need to start fixing any error that is making your site not fit for use. And once this is done, you can now start to be thinking about how to optimize your site specifically for local SERPS.

Remember, we are working on these 3 factors: Relevance, Distance and Prominence. Take note of all the following below and implement them on your page website.

1. Your Location In the Title of Your Website

This is your city and state which must be included in your business landing page tag in all title tags, by so doing you are telling the search engine that this is what you want your business should position for on search results.

Ideally, your main page H1 should carry your name and overall service. H2 should contain your town and state. For a product based website, your H1 should be the actual product or service and the H2 should just contain the area again

2. Have High Profile Authority Reference Your Domain

One of the important factors of your positioning on search result depends on quality links pointing to your domain. Get links from authority blogs, local business directories, etc..

And always do well to check your website backlinks from time to time to be sure where your backlinks are coming from. Bad backlinks can hurt your reputation.

A good backlinking tool you can use here is Semrush Backlink Audit tool. It works cool.

Local SEO Strategy For Business:

3. Add Your Relevant Contact Info in Footer

To also increase your relevance in the search query, I suggest you try and add all your relevant contact information like your physical address to the footer section of the page section of your page.

4. Structure Your Product Keywords in Website URL

The URL of your offer landing page should contain your product and service keywords (e.g www.yoursite.com/your-keywords-here).

5. Mark Up Your Business Details With Structured Data

You can make your business location well known in Google and other search engines and also make it easy for your customers to get in touch with you and find your location easily by adding your business details to a page you can mark up the details with structured data.

Copy the script code below and paste on your page

Remember to edit relevant information in the quote ” ” with your business details. Information like: Local Business type, Image URL, Price Range, Postal Address, Address, Domain, etc…

<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “LocalBusiness”,
“image”: “Image URL”,
“priceRange” : “Price Range”,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “First Line Address”,
“addressLocality”: “Town”,
“addressRegion”: “State “,
“postalCode”:”Post Code”
},
“description”: “Brief Description of Business”,
“name”: “Name of Business”,
“openingHours”: “Mo-Fr 09:00-17:00”,
“telephone”: “0800 000 000”,
“email”: “info@yourdomain”,
“url”: “https://www.yourdomain.co.uk”,
“hasMap”: “Short link direct from your GMB
listing”,
“sameAs” : [
“Social media channel”,
“Social media channel”
]
}
}
</script>

Nb: If your business type is not supported then use the LocalBusiness as default. You can read more about other helpful formats on Schema.Org Business markup website.

Step 3. Track Your Results

After you have done all the steps above, you need to start tracking the result you are getting as a result of your effort. It is very crucial to monitor your website performance in order to know when and what action to take on a regular basis when necessary.

SEMrush position tracking tool helps you monitor your website smoothly and gives you the correct information about your website ranking. positions, backlinks, the problem affecting your ranking and the solutions, etc…

Local SEO Strategy For Business:

It’s very important you monitor your website performance in order to take action when necessary or perform some update or correction on your website.

Now, we have come to the end of the post. I will love to hear back from you via the comment section below.\All the best in your local SEO strategy for your business ranking on search results.

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He is an online Entrepreneur and a Wordpress Web Developer. Founder of IYDigitals Nigeria - A digital agency helping small businesses grow online using the 21st century proven marketing strategies that works.
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